Jobs described Mike Markkula's maxim that a good company must "impute"- it must convey its values and importance in everything it does, from packaging to marketing. Johnson loved it. It definitely applied to a company's stores. " The store will become the most powerful physical expression of the brand, " he predicted. He said that when he was young he had gone to the wood-paneled, art-filled mansion-like store that Ralph Lauren had created at Seventy-second and Madison in Manhattan. " Whenever I buy a polo shirt, I think of that mansion, which was a physical expression of Ralph's ideals, " Johnson said. " Mickey Drexler did that with the Gap. You couldn't think of a Gap product without thinking of the Great Gap store with the clean space and wood floors and white walls and folded merchandise. Walter Isaacson
Some Similar Quotes
  1. Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does. - Steuart Henderson Britt
  2. A Paradox, the doughnut hole. Empty space, once, but now they've learned to market even that. A minus quantity; nothing, rendered edible. I wondered if they might be used-metaphorically, of course-to demonstrate the existence of God. Does naming a sphere of nothingness transmute it into... - Margaret Atwood
  3. Using your talent, hobby or profession in a way that makes you contribute with something good to this world is truly the way to go. - Simon Zingerman
  4. That is why enemies can be great motivators. They serve as fuel for your fire. - Simon Zingerman
  5. The more details, depth and thought you put into your ideas the more valuable they become. - Simon Zingerman
More Quotes By Walter Isaacson
  1. If you just sit and observe, you will see how restless your mind is. If you try to calm it, it only makes it worse, but over time it does calm, and when it does, there's room to hear more subtle things - that's when...
  2. Walter Issacson biographer of Steve Jobs:I remember sitting in his backyard in his garden, one day, and he started talking about God. He [Jobs] said, “ Sometimes I believe in God, sometimes I don’t. I think it’s 50/50, maybe. But ever since I’ve had cancer,...
  3. Religion was at it's best when it emphasized spiritual experiences rather than received dogma. "The juice goes out of Christianity when it becomes too based on faith, rather than living like Jesus or seeing the world as Jesus saw it, " he told me. "I...
  4. Picasso had a saying - 'good artists copy, great artists steal' - and we have always been shameless about stealing great ideas.
  5. When the conventional wisdom of physics seemed to conflict with an elegant theory of his, Einstein was inclined to question that wisdom rather than his theory, often to have his stubbornness rewarded.
Related Topics